Spotify has 320 million monthly active users. Let’s begin by having a picture of our biggest ecosystem, Spotify. In order to get huge amounts of streams your best bet is to be in as many playlists as you can so people play your music, and so you get new fans! Getting your music on Spotify To actually make SOME money, you need a lot of streams, according to some music streaming calculators 100,000 streams would only get you $400 on Spotify and $500 on Apple Music. In this blog we will tell you a bit about the different playlists you could pitch to on Spotify as well as tactics to aquire these placements. Unless you are a superstar, in which case you needn’t be reading any of this. The thing is that if you don’t pitch or have a strategy in order to get your tracks in any of these playlists there is no way in heaven you are going to get a track in there just by chance. “According to global music industry representative IFPI, by the end of 2019, streaming accounted for more than half (56.1 per cent) of global recorded music revenue for the first time.” (MSN, news). Streaming services have provided a huge boost to the music industry, in a time when the sales of physical formats have declined. Our music runs in closed ecosystems like Spotify and Apple music who own and curate many of the playlists that we use to listen and discover new music. Why you need to submit your music to blogs and playlists This will also give you more relevance when you get in touch with them. Of course it is always a good idea to tap into PR and Publicity companies since they have stronger relationships with certain music channels, but you should try to do as much as you can without spending more money than you need before you get in contact with them. Since most things are digital these days there are a multitude of ways to contact blogs, radio stations etc. Much more power has now been transferred to playlist creators and influencers. We live in a whole new era of music promotion, where PR and Publicity companies are not as fundamental as they used to be.
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